Privacy Notice

Midlennial Ventures Limited

Effective Date: 11 August 2026

This Privacy Notice explains how Midlennial Ventures Limited collects and uses personal data when you visit midlennial.com, contact us, subscribe to communications or otherwise interact with our current website and related communications. It is written for the services and systems currently in operation.

If we introduce a materially different product or data use, we will update this Notice and provide any additional information or consent request required by law.

1. Who Are We?

Midlennial Ventures Limited (“Midlennial Ventures”, “we”, “us” or “our”) owns and operates midlennial.com and is the data controller for the personal data covered by this Notice.

Midlennial Ventures Limited is a company registered in England and Wales under company number 15913892. Our registered office is:

71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

We are registered with the Information Commissioner’s Office under registration number ZB821369. The registration details should be checked against the ICO public register before this Notice is published or reissued.

For privacy questions or requests, contact hello@midlennial.com or write to us at the address above.

2. Personal Data We May Collect

The data we collect depends on how you interact with us. We do not require you to create a user account to browse the website, and we do not currently operate a Midlennial Ventures app or member-account platform.

Information you provide

  • Identity and contact details, such as your name, email address, telephone number and organisation details, when you contact us or complete a form.
  • Correspondence and enquiry information, including the contents of messages, feedback, requests and any information you choose to include.
  • Subscription and communication preferences, including whether you have subscribed to a newsletter or other update.
  • Information provided when you register interest in a proposed event, research activity, product or service, where such a facility is active.
  • Information provided when you respond to a survey, interview request or other research invitation.

Information collected through use of the website and communications

  • Technical information, such as IP address, browser and device type, operating system, approximate location derived from IP address, and security or diagnostic information.
  • Usage information, such as pages viewed, links followed, referral source and interactions with website content, where the relevant analytics or measurement tools are enabled.
  • Email interaction information, such as delivery, opens and link clicks, where the email service and your settings permit that information to be recorded.

Information from other sources

We may receive limited information from publicly available sources, professional contacts, or platforms on which you interact with our content. We will use that information only where lawful and relevant to the relationship or communication concerned.

3. WML, Snapshot & Assessment Information

Midlennial Ventures is developing possible assessment, research and decision-support activities, which may be referred to internally or publicly as WML, Snapshot or related names. These features are not assumed to be live merely because they are described in planning documents.

Unless and until an assessment is expressly activated, this website is not intended to collect WML/Snapshot assessment responses or generate an individual diagnostic report. If such a feature is introduced, we will explain before collection what information is requested, why it is needed, whether any special-category data is involved, how interpretation or profiling works, whether information is shared with a partner, how re-contact operates, and what choices you have. A separate notice, consent wording or product-specific terms may also apply.

Please do not submit health information, information about another person, or other sensitive personal information through a general contact form unless we specifically ask for it and provide an appropriate privacy explanation.

4. How We Use Personal Data and Our Lawful Bases

We use personal data only for appropriate and lawful purposes. Depending on the circumstances, our lawful basis may be consent, steps before entering into a contract, performance of a contract, legitimate interests, or compliance with a legal obligation.

  • Responding to enquiries, requests and correspondence — legitimate interests or steps before entering into a contract.
  • Sending a newsletter or other marketing communication you have requested or consented to receive — consent, where required by law.
  • Managing business, supplier, partner or professional relationships — legitimate interests, contract or legal obligation, as applicable.
  • Providing a product or service that you have requested or purchased — steps before entering into a contract or performance of a contract.
  • Operating, securing, maintaining and improving the website and communications — legitimate interests, subject to applicable cookie and electronic-marketing rules.
  • Understanding engagement with our publications and communications — legitimate interests or consent, depending on the tool and activity involved.
  • Maintaining records, handling disputes, preventing misuse and complying with legal or regulatory requirements — legitimate interests or legal obligation.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before withdrawal. You can unsubscribe from marketing communications using the link provided in the communication or by contacting us.

5. Marketing Communications

We may send you newsletters or other updates where you have requested them or where we are otherwise permitted to do so under applicable law. Our current email and newsletter delivery may use MailerLite or another replacement provider, depending on the live configuration. We will not use this Notice to imply that a particular provider is active if it is not.

You can unsubscribe at any time. We may retain a minimal suppression record so that we can respect your request not to receive further marketing.

6. Cookies, Analytics and Embedded Content

Our website may use cookies and similar technologies. The cookies and scripts actually enabled on the website, their purposes and the choices available to you are described in our Cookie Policy. The Cookie Policy should be checked against the live website before publication.

The site may contain links or embedded material provided by third parties, such as video, social-media or other content. If you interact with that material, the third party may collect information under its own privacy notice and cookie settings. We do not control those third-party practices.

7. Who We Share Personal Data With

We do not sell your personal data. We may disclose it where reasonably necessary and lawful to the following categories of recipient:

  • service providers acting on our instructions, such as website hosting, form, email, automation, security, storage and technical-support providers;
  • professional advisers, insurers and other suppliers where necessary to operate the company, protect our rights or obtain advice;
  • a purchaser, investor or successor in connection with a proposed or completed business transaction, subject to appropriate confidentiality and legal safeguards; and
  • courts, regulators, public authorities or law-enforcement bodies where disclosure is required or permitted by law.

Our current operating stack may include Ghost for website publishing or hosting, Tally for forms, Zapier for workflow automation and MailerLite for email communications. The actual providers used for a particular activity may change. Before publication, the live configuration and processor arrangements should be checked and the relevant supplier list updated if necessary.

We do not currently promise or assume that data will be shared with insurance, financial-services or other commercial partners. If a future product involves partner sharing, we will explain that clearly and obtain any consent required.

8. International Transfers and Security

Some suppliers may process or store personal data outside the United Kingdom. Where this occurs, we will use a lawful transfer mechanism and appropriate safeguards where required, such as an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, or another lawful mechanism.

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

9. How Long We Keep Personal Data

We keep personal data only for as long as necessary for the purpose for which it was collected, including legal, accounting, tax, reporting, dispute-resolution and business-record requirements. Retention depends on the type of information and the relationship involved.

  • Enquiry and correspondence records are normally kept for as long as needed to handle the matter and for a reasonable period afterwards.
  • Newsletter data is kept while you remain subscribed, with a limited suppression record retained after unsubscribe where needed to prevent unwanted re-subscription.
  • Contractual, financial and legal records may be kept for longer where required by law or reasonably necessary to establish, exercise or defend legal claims.

10. Your Data-Protection Rights

Subject to legal conditions and exemptions, you may have the right to:

  • be informed about how your personal data is used;
  • request access to your personal data;
  • ask us to correct inaccurate or incomplete data;
  • ask us to erase personal data;
  • ask us to restrict processing;
  • receive certain data in a portable format;
  • object to processing based on legitimate interests, including direct marketing; and
  • withdraw consent where consent is the lawful basis.

We do not currently make solely automated decisions producing legal or similarly significant effects about visitors or subscribers. If a future WML/Snapshot or other product uses profiling or automated interpretation in a way that engages additional rights, we will provide the information required by law and explain how to exercise those rights.

To exercise a right, contact hello@midlennial.com. We may need to verify your identity. We normally respond within one month, subject to lawful extensions for complex or multiple requests.

11. Children

Our website and communications are intended for adults and are not directed at children. Please do not submit a child’s personal data unless you are legally entitled to do so and we have specifically requested it.

Our website may link to websites or services operated by other organisations. Their privacy practices are separate from ours, and you should read their privacy notices before providing them with personal data.

13. Complaints

Please contact us first at hello@midlennial.com so that we can try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

https://ico.org.uk/make-a-complaint/

14. Changes to This Notice

We may update this Notice to reflect changes to our website, services, suppliers, legal obligations or data practices. The effective date at the beginning of the Notice will show when it was last substantively updated. Where a change is material, we will provide additional notice or seek consent where required.

15. Contact Us

If you have a question about this Notice, the personal data we hold about you, or a request relating to your rights, contact:

Midlennial Ventures Limited
Email: hello@midlennial.com
Address: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom